Interactive Video - Arcade Fire's Neon Bible

The Neon Bible from Arcade Fire is a beautiful example of what can be done with interactive video. The effect is mesmerizing. Enjoy!

Mobile Marketing Opportunities Utilizing Camera Phones, Quick Response Codes & Kameraflage

There are some relatively new technologies that are extending the communication possibilities available to camera phone users . Kameraflage is one which takes advantage of digital camera's ability to detect color information that our eyes cannot. Creating an opportunity to embed messages in clothing, video, billboards, whatever and wherever that can only be seen when viewing through a camera phone or other digital camera. The second is the use of Kaywa Quick Response Codes, like bar codes, but are used in conjunction with a camera phone enabled with a software reader which can decode the QR Code to reveal, text, URL, phone number, SMS. In the case of an encoded URL, once read it can then be launched in your phone's browser. Both technologies very interesting new ways of interacting and communicating and the possible applications seem limitless.

The Petshop Boys have just released a video called Integral which uses the Quick Response Codes as a way to engage and communicate with their audience. The lyrics of the song are concerned with civil liberties, privacy and surveillance in contemporary culture and they use the codes to extend the message by linking to information on the web. They also encourage people to download a PDF of Integral video frames in order to add their own QR Codes to share with others on youtube. How the Petshop Integral Video Works


When a digital picture of the QR Code to the left is decoded by the Kaywa reader it will reveal a link to this blog.

Make your own QR Code at Kaway QR Code Generator.