Google has found a way to bring newspaper advertising into the Google Analytics fold through the use of Quick Response Codes. The QR Codes are used in Japan and are taking hold in Europe but is the US ready for the technology? Can the wireless carriers, google and the newpapers agree on a platform and revenue model?Using the codes has some important benefits:
Users don't have to type URLs into their phones to redeem coupons, read more about a product, or buy a product at an advertisers online store.
Most importantly for Google it ties into their analytics tools so newspaper advertisers can finally get detailed information on what ads work and which don't, when people are viewing them, where they're standing (GPS), etc.
